april 2, 2008: It finally happened to me. I suppose it was a long time coming, considering most commercials abondoned annoying jingles about a decade ago. I always bristled a little when I heard a song from my childhood or college days appropriated to sell cars, clothes, beer, etc. Yes, I was shocked by the use of "Revolution" by the Beatles to sell Nikes, and the resurrection of Nick Drake via "Pink Moon" and Volkswagen. But the impact was fairly muted, perhaps because the songs were not from "my" generation, or because I was already a cynical consumer/citizen when this trend invaded television full-force in the 90s. As it turns out, a little bit of me is still soft inside, hopeful that my most precious memories will not be commercialized. I am a fool...(continued: nothing is sacred)
 

 

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