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april 2, 2008: It finally happened to me. I suppose it was a long time
coming, considering most commercials abondoned annoying jingles about
a decade ago. I always bristled a little when I heard a song from
my childhood or college days appropriated to sell cars, clothes, beer,
etc. Yes, I was shocked by the use of "Revolution" by the
Beatles to sell Nikes, and the resurrection of Nick Drake via "Pink
Moon" and Volkswagen. But the impact was fairly muted, perhaps
because the songs were not from "my" generation, or because I was already a cynical consumer/citizen when this trend invaded
television full-force in the 90s. As it turns out, a little bit of
me is still soft inside, hopeful that my most precious memories will not
be commercialized. I am a fool...(continued:
nothing is sacred) |
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