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The course explores how media in the 21st century are managed with regards to various and often conflicting economic, social, political and cultural expectations. In the first half of the course students will learn the contemporary trends in media regulation, ownership structures, programming strategies, audience measurement, and global business tactics. In the second half of the course students will apply these concepts by running a media firm simulation. The class will participate in programming content, green lighting projects, brokering business deals, responding to government legislation and monitoring audience approval for a virtual media company in order to nurture a successful organization. syllabus: Course purpose, attendance policy, grading structure and contact information (PDF document). assignments: In case you lose your paper version, all homework assignments are listed here. exam one: Reading schedule and study guide for the first exam on October 3 (PDF document). exam two: Reading schedule and study guide for the second exam on November 12 (PDF document). exam one essay questions: Two of three will appear on exam one (PDF document). exam two essay questions: Two of three will appear on exam two (PDF document). You also need this TV schedue chart for question #2. overheads and handouts: Examples and notes from class lecture. |