Music is Universal

• Over 100,000 album titles - both new and re-issues - were released in 2004.
• Per capita album sales are higher in the UK than anywhere else in the world - with an average 2.9 albums bought per person in the country every year.
  • Norway is second at 2.7, with the USA third at 2.6 albums per person.
• The average age of music consumers is increasing. Now 55% of music is bought by people over 30. The world's oldest consumers (% music consumers over 30) are in:
  • Hungary (73%)
  • Netherlands (73%)
  • Austria (71%)
  • Germany (69%)
• Youngest consumers: Brazil (37%), Mexico (26%) and Japan (30%).
• Singapore has the highest number of CD players per household in the world - at almost four (390%).
  • The USA is next (257%) followed by Hong Kong (212%) and the UK (166%)
• At 94%, US households have more DVD players than anywhere else in the world. The top ten markets for music DVD sales are USA, Japan, Germany, France, UK, Brazil, Netherlands, Canada, Australia and Spain.
  

The Big Four

Source: IFPI Market Research

MTV - Major Distribution Network

• Some version of MTV is watched by over 400 million viewers in 167 countries in 25 languages via 120 MTV channels.
• Asia, Australia, Europe, Latin America, Russia, Africa and the United States
• 80% of MTV's total audience is outside the US
• World's largest TV network

Hybridity: The mixing together of different cultural elements to create new meaning, identities and forms.

Music Videos:

DEBU - Mazhab Cinta (Path of Love)
Daara J - Boomerang
Yerba Buena - Guajira (I Love You Too Much)
Hip Hop Hoodios - Gorrito Cosmico