Fastest growing segment of the entertainment industry:

• In 2001, over 225 million computer and console games sold in US
• Nearly 2 games per household purchased last year
• $6.35 billion in revenue
• Projected revenues in 2003: $21.1 billion (includes rentals and online gaming)

Expanding audience:

• 60% of Americans age 6 and older play video games
• Approximately 145 million people
• 43% are women; 57% are men
• Average age of a game player is 28 years old
• Plays 4 days a week for an average of 2.3 hours per day